Your best people are arranging care for their parents on your time. Give them an expert to call.
One in seven employees – one in four of those aged 45 to 64 – is caring for an older relative, usually in secret and usually badly. They take the calls at their desk, lose days to hospital discharges and eventually leave. An eldercare benefit gives them a health and social care expert to ring, a written plan, and a route through the system they did not know existed. From £3,000 a year.
Caring is the benefit gap nobody has filled
Childcare is understood. Mental health is funded. Eldercare arrives at 47 with a phone call from a ward, and the employee has no idea what a Checklist is, whether the NHS should be paying, or why the discharge is unsafe. They find out over six months of half-days, and then they resign to look after Mum.
An employee assistance line cannot help: the questions are clinical and regulatory, and they need someone who has run a care home, sat in a Decision Support Tool and written a hundred capacity assessments. That is the benefit.
What the benefit includes
- A dedicated number and calendar for your staff: a 20-minute call with one of our health and social care experts, booked online, with a written next-step note after every call
- A contracted number of helpline hours a year, topped up at a fixed rate if used
- Employee discount on every My Care Direction service, from the funding entitlement check to the care search
- A quarterly 45-minute webinar for staff, recorded for those who cannot attend
- Anonymised quarterly reporting: how many staff used it, what they asked, what it saved
- Free decision checks on this site, branded with your logo if you wish
What this is not
- Not an employee assistance programme, a counselling service or an insurance product.
- Not care provision – we guide, we do not employ carers.
- Not financial or legal advice to employees; where either is needed we introduce a regulated partner.
What is caring costing your business?
What is eldercare costing your organisation?
Roughly one in seven employees is caring for an older relative; Carers UK puts the figure for those aged 45–64 at one in four. Enter your numbers and see the cost of the days lost, the hours of distraction and the people who leave.
Assumptions: 225 working days a year; two hours a week of working time lost to arranging care per carer; 5% of carers leave each year, at a replacement cost of 30% of salary. Estimates only – based on Carers UK and CIPD research, not a survey of your staff.
Employers we are talking to
Older workforces with the highest caring rates; staff who know the system exists and still cannot navigate it for their own parents.
Long-tenured staff, mid-career, with parents in every corner of the country. Remote guidance works.
Law, accountancy and consultancy firms in Brighton, Eastbourne, Maidstone and Crawley where a lost partner-hour is the most expensive absence there is.
Give your staff an expert to call.
A proposal within a week; a pilot within a month.
From £3,000 a year. No broker commission.